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Opinion

Reform UK's decision not to elect a leader in Wales is disrespectful to Welsh voters

By Meg Davies
Nigel Farage, leader of Reform UK. Photo Paul Marriott/PA Wire

Meg Davies

The Reform Party’s decision not to elect a leader in Wales ahead of the 2026 Senedd elections speaks volumes about their attitude towards Wales.

With little over a year until Welsh voters choose their representatives, this move feels not only disrespectful to the Welsh electorate but also emblematic of the party’s muddled identity.

The political landscape in Wales is shifting. Labour, despite holding power, struggles to deliver on key promises, leaving many disillusioned.

The Welsh Conservative Party is fracturing under the weight of its internal divisions, with their ex-leader veering ever further to the right. They do not seem to represent the rational centre-right views of which there is a market for.

This growing discontent has provided fertile ground for protest votes, with Plaid Cymru and the Reform Party positioning themselves as better, alternative options.

Yet, where Plaid presents concrete policies – such as their detailed NHS plan – Reform remains frustratingly vague.

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40-seat majority

Oliver Lewis, Reform’s Wales spokesperson, claims the party could secure up to 40 seats in the expanded Senedd, and could therefore form the next government.

Despite currently having no Senedd members, Reform is projecting excellent results for the Senedd elections, with senior members “totally convinced” that they will be the largest party after the May 2026 Senedd election.

A political source told Nation.Cymru that, theoretically, they could form a minority government. As reported earlier this month, “Under the standing orders of the Senedd, the First Minister is elected by MSs at the first meeting after a Senedd election. If MSs from each party group vote for their own nominee, the Reform candidate would win.”

It’s a bold prediction for a party without a Welsh leader, a manifesto, or substantive policy proposals.

Policy?

On the topic of policy, Reform seems unclear. Oliver Lewis has vaguely mentioned “taking one pence off every rate of income tax” and made some dismissive remarks about net-zero “madness”.

When pressed on the issue of policy, Nigel Farage offers little more than hand-waving assurances of a “fundamental rethink” or “reset of our institutions.” What does this “fundamental rethink” mean in practice? No one seems to know—least of all the Reform Party.

Mr Lewis told the BBC that the party has no plans to elect a Welsh leader. He said: "Nigel is going to play a very big part in the Senedd campaign. He's far more popular than the leaders of the other parties in Wales.”

"Our present working principle is that once we have a caucus in the Senedd, once we have our 20, 30, or hopefully 40 members in the Welsh Parliament they will then select a leader on day one.”

Potential leaders

This decision not to choose a leader is not for lack of choice. David Jones – a former Tory cabinet member – is reportedly a top pick among senior Reform figures.

A political source said he is “something of a hero” to Reform members due to his history as a hard-line Brexiteer.

Another possible is Mark Reckless, who previously represented the Tories in Kent, and then UKIP in South East Wales, although he contradictorily stood for Abolish the Welsh Assembly party (since switching to Reform, he now represents a party who do support the Welsh Assembly).

And there is, of course, Oliver Lewis, Reform’s Welsh “Spokesman”, although he does not seem to have an official role beyond being Nigel Farage’s voice in Wales.

Fundamental disrespect

The decision to delay selecting a Welsh leader until after the election underscores their strategy: avoid scrutiny, stay ambiguous, and appeal to disillusioned voters across the political spectrum.

Lewis’s justification – that their Senedd members will elect a leader once elected – is a glaring example of wanting to have their cake and eat it.

It’s a strategy designed to maximise their chances, but it also reveals a fundamental disrespect for Wales’s distinct political identity.

By refusing to commit to a leader now, they signal that Welsh leadership is an afterthought, subservient to “Brand Farage.” Lewis said this, in plain words, when he explained that Farage is “far more popular” among voters.

By leaning heavily on Farage’s persona, they side-line Welsh-specific concerns, implying that his celebrity allure outweighs the need for a strong Welsh counterpart.

It seems that Farage believes that his blend of populism and charisma can win over Welsh voters, without any Wales-specific polices. Which I suppose begs the question, can it? Can Reform still pick up vast Welsh support without a coherent vision for Wales? We will have to wait until May 2026 to find out.

But if we have learned anything from Brexit, it is that what seems like an attractive option for discontented voters is often the complete opposite once implemented. The allure fades when the reality of governance sets in.

Ultimately Reform UK Party LTD are a confused party. They solely function as a protest vehicle, criticising everything going wrong without providing tangible solutions.

Wales deserves better than a self-proclaimed “fledgling party” that thrives on criticising others while offering little in return.

The Reform Party may serve as a protest vote, but their lack of clarity, leadership, and respect for Welsh voters renders their ambitions of governing deeply implausible.

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35 comments

Alwyn Evans

Reform, though registered as a political party, is actually the personal property of Niger Farage. Any membership fees go straight to him! No wonder they don’t have a Welsh leader; they have an Engkish owner!

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J Jones

And before he became self funding Nigel Farage was funded by Arron Banks, someone who started his professional career by stealing lead from a school roof - while still a pupil of that school. There is no depth limit on the depravity of such evil.

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S Duggan

The Welsh public have to be made aware of just what a charlatan party Reform is. No leader, no policies. Come the run up to the election who will do the debating? Their unelected spokesperson in England? However, the more we criticize the party - the more people will vote for it. A simple one liner would be sufficient- "An English party, with no policies and no Welsh leader. Good for Cymru? No". And leave it at that.

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Paul

If people feel that government has let them down then they vote for change. Labour rule in Wales has not left Wales in a happy state. Along comes a charismatic figure promising everyone everything, I bet a large percentage of voter will be attracted. They aren’t interested in details of how things will be done they are entranced by the political salesman and the too good to be true offers. They will vote for change. After all didn’t Mussolini promise the people of Italy who were in a time of austerity after WW1 power and glory ?

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Undecided

Agreed. I’m afraid a very large number of people simply don’t care whether Reform has a Welsh leader, that it’s a limited company and has no policies as yet. The closed list system has opened the door for them. Crass self interest from Labour backfiring - and more fool Plaid and Libdems for signing up to it.

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TheOtherJones

The people intending on voting for them don’t care about that though.

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13FinchleyRoad

At least two of those mentioned are "on-the-square", as are their counterparts in other parties. One of those mentioned may be HnH in disguise! What a wonderful choice! It makes me really want to get out there and vote for the first time!

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MollyED

Really enjoyed this take. It seems Reform are a bigger threat to Wales than once thought. Hopefully Nigel Farage will play politics in Wales as much as he does in Clacton (zilch)! Going to send this to my Reform supporting relative, hopefully the insight might help…

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John Ellis

I agree wholly with Alwyn Evan's post higher up this thread. Reform, as yet, isn't at all a political party in the generally accepted understanding of that word. It's merely a personal and private fiefdom of Mr Farage. But even so I can see the point of their declining to appoint a leader of their faction in Wales. Given that they have currently no seats at all in the Senedd, on what basis could they currently choose a leader? Because it's wholly conceivably that, were they to choose someone, he or she might well fail to be elected in next year's Senedd election. And if so, what would they do then? It'd absolutely be an 'egg on your face' situation.

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HarrisR

If they are "disrespecting Wales", then it is up to the Welsh electorate to reject them or otherwise, the words of sanctimonious "vicars" will merely add fuel to a fire. And when has the Welsh electorate NOT been disrespected? And not been treated as collateral to the career aspirations of those higher up the social ladder? You want change... "We give you wind & rhetoric, all forgotten by next Monday, along with our current leader". Until that's addressed, if ever, the chasm of popular disillusionment is the vastly expanding seed bed of the Right.

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John

I agree, and I don't think being condescending towards Reform helps. I certainly don’t vote for them and quite dislike Tice, Farage etc, but over 200k people voted for them in Wales in the GE. What does it say about the other three parties that Reform, without a welsh leader or specific policies, are a serious possibility for being the biggest party at the next Senedd election?!. Disillusioned labour voters aren’t turning to Plaid. Many reform voters aren’t that keen on Farage either, by the way – but know what reform stands for Reform focus is clearly on the English council elections until may. The senedd election isn’t for another 16 months Other parties and espeically the media should be tackling them on Brexit, their track record in parliament - as well as the Senedd (when they were present in a different guise), their hypocrisy, the nonsense Farage/Tice/Lowe have said down the years.  

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Erisian

Wales is used to disrespect from all political parties with one, notably Welsh exception. Brexit Party / Reform's continued existence is disrespectful to everybody capable of rational thought and decent behaviour.

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TheOtherJones

Unfortunately the people intending to vote for them won’t care. They want to give the established parties a kicking and see Reform as the vehicle to do it. It’s a seductive political snake oil that Farage sells; which is like a drug to many disengaged, angry and disillusioned members of the public - of which there are many thanks to the last 15yrs of austerity and managed decline. Don’t underestimate the power of simple solutions to complex issues and a minority demographic to blame, it’s a human trait built in to democracies which has been around since Ancient Greece. As the public at large are so ill-informed on matters historical, Farage and Reform are only going to get stronger until they have responsibilities and let people down or another force emerges to challenge.

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TheOtherJones

You think the majority of the public are well informed on historical matters? I was very specific, not as general as you allege. Following your logic then are you saying all Reform voters are clear eyed on and quite like the clear parallels with the populist right movements of Italy and Germany in the late 1920s early 30s then? I was giving the benefit of the doubt, think your prognosis is much more grim.

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Vincent

Or you could simply correct any inaccuracy.

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Vincent

Presumably they have the same "problem" as the Welsh Cons who also don't have a leader. To quote this media outlet from last January: >> A Welsh Conservative source, who did not wish to be identified, said: “Andrew may like to think he’s the leader of the Welsh Conservatives, but he isn’t. Unlike in the case of the Scottish Conservatives, which is a fully-fledged entity in its own respect, there is no stand-alone Welsh Conservative Party, with its own constitution. The Welsh party is essentially an offshoot of the English party, and It would therefore be right to say that its leader is Rishi Sunak. << You can't have a leader in a nation you don't believe should exist.

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Vincent

They claim to be the new chartists so where is their charter? Without this we are all ill-informed about their real intentions.

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Karl

Always defending the dodgy. Makes your values appear low

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Fanny Hill

Quite true, most people are capable of "independent thought and informed decision making" . The problem is, they need hard facts and policies to make those decisions. The Clacton Cowboy hasn't really got an answer to anything except peddling the same old tripe about immigrants for this country's ills.

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FrankC

Pathetic Farage fluffer.😂

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Tucker

For those unsure about the claim that Reform are limited company, here is the proof https://find-and-update.company-information.service.gov.uk/company/11694875

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TheOtherJones

It doesn’t elude me at all, it’s just that I’m repulsed by it not attracted by it. I guess that’s the difference between us, Adrian.

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Tucker

Oh Adrian why do you lie so much. When it's so easy to discredit what you say. https://find-and-update.company-information.service.gov.uk/company/11694875

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Adrian

Read your own link Tucker: how many directors, shareholders, persons with significant control?

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Ceri

Person with significant control- Farage (over 50%- less than 75%)- Tice over 25%, less then 50). So Farage is the majority share holder. I'm not sure you are proving your point, here, Adrian.

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Liz Malone

Does anyone on this site understand how angry the electorate are with the political solutions on offer? Everything that has been said about Reform UK is true, but what options do we have as voters?

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Tucker

In Wales vote for the only Welsh party Plaid. It really is that simple. Reform are definitely not a good option for Wales.

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Jeff

poor excuse to vote reform, the party that is the “leopard eating your face” party in disguise. see the US for policies. Imploding fast.

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Garycymru

Plaid Cymru. If you're happy for a different country to run your countries affairs, any complaints about immigrants one may have, are complete fantasy.

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TheOtherJones

Greens, Plaid and even the Lib Dems; unless it’s to punch down on immigrants.

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Paul

I would imagine that a large number of the people who are going to vote for Reform don’t care at all about who owns it. They probably see the people who are doing the job at the moment and don’t rate them very highly. They vote for anyone who offers change. Labour have had enough time to use Wales as an example of what they can do and have spent most of it moaning about having Conservatives in Westminster. Labour are now in Westminster and have shown that they aren’t interested in the Senedd. Anyone who comes along with a good sales pitch and offers everything to everyone is going to receive a significant number of votes which in this new system will be interesting. There may well be a number of voters who feel that they can protest to Westminster by voting Reform in our election because ‘it’s only for the Senedd’ So they feel it won’t affect them much. The people running Wales at the moment have left us in a very vulnerable position. We are living in interesting times.

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Iain R

Imo, the reason Reform aren't willing to elect a Welsh leader yet is to allow Farage to take centre stage in the Senedd elections. TV debates, radio debates, interviews- it'll be Farage, Farage, Farage. Unfortunately, I think Reform stand a good chance of being the biggest party in the Senedd next year. Reform can reach those parts of an angry electorate other parties can't. Including those (over 50%) who don't tend to vote in Senedd elections.

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Y Cymro

Anyone considering voting for Reform UK in Wales should not only seek professional help but also know what they stand for and what are their policies for Wales . I'll answer. As said previously. They have none. Reform UK is a political turd that's covered in sawdust to make it more palatable to voters. If you don't want to vote Ukip or Brexit Party anymore why then vote for those you already rejected twice before. It doesn't make sense? They are one and the same party. Wake up. Don't be a useful idiot to Farage & Tice. One of Donald Trump's first loves. The poorly educated. Nigel Farage is a multimillionaire who spends more time in being Trump's footstool in Florida than he does working for his constituents in Clackton. And former Reform leader Richard Tice , hater of Muslims, now lives ironically in the United Arab Emirates with his big mouthed wife Isobel Oakshott, this likely to avoid paying tax in the UK. Oh, and will they learn Arabic living there seeing they insisted all immigrants moving to Britain "MUST" learn English on entering, doesn't apply to Welsh mind if moving to Welsh speaking areas of Wales. Like hell they will. It's, "do as I say not as I do", for these little England hypocrites! Also, it's said that former Senedd member Nathan Gill eventually will be made Reform's leader in Wales if they gain seats in 2026. This a man who refused flat to learn Welsh living in Welsh speaking heartland of Ynys Mon, who did nothing positive during his time in the Senedd as a Ukip/Brexit Party member. The wheely bins were more productive that he was. If you want to see what Reform UK are all about just take Brexit as a fine example. Since we officially left the EU there's been an explosion of migrants crossing the channel. Apparently Nigel Farage said leaving meant we finally could control our boarders lol. Oh sure Nigel. Being part of the EU had control working with our French counterparts. In 2010 had only 16,000 awaiting processing until we foolishly voted to leave the EU in 2016, then the s**** hit the fan. Now we "control our borders as of June 2024 have over 224,742 cases. A question. Can you remember any migrant using rubber dinghies to cross the channel before we left the EU? I can't . What I do recall are those stuck in camps in Calais trying & failing to get into trucks where authorities checked trucks using CO2 monitors to test if stowaways were hiding. And what's Reform UK's opinion of Welsh devolution, and do they advocate more powers to our Senedd? I can recall Reform's old guise Ukip actively seeking candidates to stand in the Senedd elections that were pro abolishing the then Assembly. The very same who argued Europe stole our sovereignty & power wanted then and still do now to take away our democratic voice. I wouldn't trust Reform with my spit let alone give them any responsibility. Yes, use your vote , just don't waste it.

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JR Jones

They are waiting for Andrew R T Davies to join!

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Ben Davies

The success of Reform in Wales must be the failure of a credible alternative in Wales, i.e. Plaid Cymru. If there was ever a time for PC to rise to the moment... But they've missed the boat. Two own goals with woeful choices as leader: Adam Price (so disappointing as I really rated him) and Rhun ap Iorwerth (Who?). Leanne Wood had more balls than ten of them put together. UK Tories shown that they are unfit to run a pizza parlour and Welsh Labour... ah, don't get me started. When established parties keep falling over or fail to turn up, Garage and Co sweep up and turn pennies into pounds. The worst thing about this is that history has shown us that this is what happens. When he trots out his Reform Youth with their Blueshirts, the public will love him for it.

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The success of Reform in Wales must be the failure of a credible alternative in Wales, i.e. Plaid Cymru. If there was ever a time for PC to rise to the moment... But they've missed the boat. Two own goals with woeful choices as leader: Adam...

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