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Opinion

The Coming Storm

By Mark Mansfield
Reform UK Leader Nigel Farage speaking at a meeting in Boston, while on the General Election campaign trail. Photo Paul Marriott/PA Wire

Ben Wildsmith

The rise of Reform UK has taken on a momentum that suggests inevitability. If polls such as today’s in the Sunday Times are indicative of a genuine shift in voting intentions, then South Wales, in particular, is looking at a political shift unparalleled for a century.

This, remember, comes before Elon Musk’s anticipated injection of cash into the party’s coffers.

Reform UK has no formal structure in Wales and lacks any recognisable Welsh leaders around whom a distinct offer can be made to the nation. If they manage to unearth a charismatic Welsh politician to head up their operations here, current predictions may prove to be conservative.

Curiously, the public has little idea of what Reform UK’s agenda in government would be. Aside from a vague understanding that immigration would be restricted and environmental measures reversed, the nuts and bolts of the party’s offer seem unimportant to its supporters.

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Emotional

This suggests that the party’s appeal is less ideological than emotional. People feel that things are going very badly in their communities and that established political parties don’t appreciate the urgency of the situation.

This, of course, is the very impetus that led to the formation of the Labour Party and that specific part of its chequered history has inspired seemingly limitless loyalty in the Valleys.

Let’s look at that Sunday Times poll again. The three MPs predicted to lose to Reform UK are Chris Bryant, Nia Griffith, and Stephen Kinnock: a knight, a dame, and the son of a lord.

When you are wandering around Tonypandy, Llanelli, or Maesteg, do you feel the beneficent warmth of the UK establishment in these towns, represented as they are by titled recipients of royal patronage?

Now that we have Labour governments ‘at both ends of the M4’ do you see the prospect of renewal in those communities? Do you believe in it? Or, like me, do you see a grotesquely complacent and entrenched Labour establishment that has for decades pissed in our ears whilst telling us it’s raining?

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Trouble

When is the last time you remember any of these politicians, or their colleagues, causing any trouble on behalf of their constituents?

Does Sir Keir Starmer fear their knock on his door, demanding that immediate sums be found to regenerate their loyal, Labour constituencies?

Does he worry that they might appear in the media, demanding better for Wales?

Well, that’s not how you earn your trip to the palace.

So, eventually, like Bill Sykes’ dog, it seems the Welsh electorate has been kicked once too often.

Reactions to abuse, though, are rarely measured and thought through.

In the heady rush away from familiar humiliations, people seem to be running towards a new version. In the words of Bernard in Yes Minister, ‘Something must done; this is something, therefore it must be done.’

Gamble

If, however, people are willing to gamble on a party with no track record and little by way of detailed policy, then the desire for change is real. Why then are opposing parties not seeing the blindingly obvious need for radicalism in their offers?

If Farage can take over politics by vaguely blaming foreigners and carping about net zero, imagine the appeal of a party that promised capped utility bills, subsidised rail fares, rent controls, and capital expenditure to revitalise the economy; a party that explicitly stands for people against business interests.

The ruination of civic life will only accelerate under Farage’s Mussolini-meets-Arthur Daley sham of a political enterprise.

If nothing else, though, its appeal to voters proves that they are not, as we were assured, frightened of bold changes.

The trick for Plaid Cymru, the Greens, and any putative party launched by expelled Labour MPs will be to marry the electorate’s revolutionary mood to an achievable and decent progressive agenda.

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17 comments

Martyn Vaughan

Reform sweeping south Wales is inevitable, especially in the Senedd due to its foolish closed list system. Labour is so timid when miraculously in power; Most people now see the disaster that is the privatisation of basic infrastructure and yet the root and branch “reform”’seem a long way off. Farage is a very clever politician and sees that post-industrial Wales is ripe for picking. Such will be the fruit of Labour timidity.

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Ben Wildsmith

Absolutely correct.

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Paul ap Gareth

Why would the closed list system result in reform sweeping south Wales? All elections currently held are closed list. Previously it was a closed list of one candidate. But that is still a closed list. It is frustrating that privatisation of basic infrastructure is creating a supporter base for Reform given that Reform want to increase privatisation. Being against the NHS and civil service etc...

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FyMarn

That suggests you don't understand the new electoral system. There are genuine objections to a closed list system, but it being closed won't help a party like Reform, the objections are about being able to choose the specific people within a party. Whereas the move to a fully proportional system will prevent anyone "sweeping" anything - that is possible under non-proportional systems, but would require them actually getting almost all the vote under the new system which actively prevents what you're suggesting.

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TheWoodForTheTrees

Vague policies, disruptive soundbites (whether true or not) vaguely blaming immigrants for everything (whether true or not) is what will win them votes. Any detail, reasoned, factual statements would take thinking effort from the electorate. They don't like thinking, they dont like effort, just give them an over simplified, black and white (!) scenario and you have their vote. The bar is low, very low and the likes of Nigel Farage are very happy with a dumbed down electorate.

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Welsh_Siôn

The bar is low, very low and the likes of Nigel Farage are very happy with a dumbed down electorate. ____________ And what did his American hero - soon to be back in the White House - say? "I love the uneducated ones" QED Blwyddyn Newydd Dda i Bawb

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Dewi

Plaid Cymru undoubtedly has the most talented leader in Wales, but it urgently requires a comprehensive rebranding. Among patriotic yet English-speaking communities in post-industrial Wales, the perception persists that Plaid primarily represents the Welsh-speaking middle class—and there is some truth to this view. For the party to broaden its appeal, it cannot continue to be known by a name in a language understood by only 18% of the population. Rhun understands this reality. To secure the future of both the Welsh language and Wales itself, Plaid Cymru needs a bold, root-and-branch rebrand that resonates with all Welsh people, regardless of language or background.

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Adrian Meagher

Despite having names in a language not understood by most of the population, Fianna Fáil and Fine Gael have dominated Irish politics for a century. I really don't think Plaid Cymru need to change their name to achieve greater support from pobl Cymru.

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Valley girl

Agreed. I’ve always said we should be campaigning in minority areas who have moved to Wales for a better life but still feel excluded in many areas. This is a golden opportunity for Plaid if they can plan the next few years well.

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S Duggan

For sure the other parties, particularly Plaid, need to start thinking more radically. Labour is on the ropes, the public are desperate for change - it's time Plaid offered that change. It's time for blunt policies and straight talking politics. Reform are keeping it simple - hit the immigrants - end off. Crude, bigoted but effective. I'm not saying Plaid should do the same regarding immigration but there are plenty of other areas that could be targeted. Time to be brave and bold to defeat the spectre of Farage.

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Y Cymro

Nigel Farage & Reform UK will offer nothing to Wales. Sadly I fear voters here as done with Brexit will self-harm by following the pack like a lamb to the slaughter house because those areas with historical poverty let down by consecutive Welsh/UK Labour & Conservative governments are so desperate they will trust the devil himself. Reform's ambition is Westminster power. End of. Our Senedd is a merely a steppingstone. As said recently, Ukip & Brexit Party said the very same thing about their Westminster ambitions. Did Wales benefit when they were elected to the then Assembly. No. They were caustic antagonistic disrespectful abject failures who took the Welsh electorate for mugs while claiming a 60k wage. They served themselves not their constituents and the very same are trying again to get reelected to the Senedd. Namely Nathan Gill. Remember that name. Check his voting record and appearance in Senedd debates & committees. Nil. We all know what their campaign leading up to the 2026 Senedd election will be. All our ills are the fault of immigrants. They will use populist rhetoric without any substance to entice apathetic voters like a spider to a web. If they were truly a party that would break to two party state in Wales along with Plaid Cymru and in London and promise to devolve powers out of Westminster to Wales, although I would never vote for Reform being a Welsh nationalist , would welcome another pro-devolution party. But sorry this will never happen under a Farage administration. We all know that the core of Reform are far-right ultra Conservatives who are anti-devolution, anti-unions, anti-NHS , and yes, anti-Welsh. Beware. What Reform under a different guise as Ukip & Brexit party offer Wales? Very little. Where the cheaper food promised after Brexit? Higher wages? The millions extra onto our NHS? What about taking back control? Where was their Wales manifesto promising more power to Wales? Nowhere. They were happy to see the Boris Johnson government steal Senedd powers without consultation or referendum. Also they want to remove our human rights too by pulling out of the ECJ. Remember when Westminster and the English Supreme Courts solely controlled out rights? Yes, Wales was stripped of its sovereignty with the Act of Union Wales 1535, the Welsh Not happened , and the flooding of numerous Welsh valleys including Tryweryn occurred, and we were powerless to stop England from raping us of our rights & resources. Bare that in mind people when you trust a Trojan Tory. Educate yourself. Learn your own Welsh history. Don't be sheeple who's led by the nose only to get your throat cut. Sorry but all I see with Reform is a bunch of extreme Conservatives who will promise the earth but there will be can't reward for those foolish to trust a man who reneged on his promise to represent the voters of Clacton and lied about being advised by Whitehall due to security reasons. Who is more loyal to Trump than he is to his constituents.

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Llyn

This from someone who backs the far-right English nationalists who championed Brexit (How's that going? Felling better everyone?), have zero policies beyond racist attacks on immigrants and admiring Putin and Andrew Tate (up in court for rape) and whose third rate MPs politicians include a cowardly thug imprisoned for repeatedly kicking a woman.

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David RJ Lloyd

BW at his sceptical best, his final take on farage is just jaw droppingly accurate -"Farage’s Mussolini-meets-Arthur Daley sham of a political enterprise. " i've come to expect more from BW week on week & he delivers every time & i loves it!!

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John Ellis

Right now, at least - and possibly more generally than I once presumed - the voting intentions of rather a lot of the electorate seem to be shaped by gut instinct and emotion more than by considered calculation. For me that was rather illustrated when, just after the proposal to house asylum seekers in Llanelli's Stradey Park Hotel had aroused local controversy, the opinion pollster Electoral Calculus published a voting intention survey which suggested that were an election to be held at that point in time, Reform UK's candidate would take Nia Griffiths's Westminster seat from her. Even though using the hotel for that purpose hadn't happened.

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Fanny Hill

It beggars belief that Nia Griffith who had no involvement in the plan to house asylum seekers at the SPH nor was member of the Tory government that implemented the plan, narrowly avoided losing her seat to Reform at the GE. Whilst Reform and UKIP were outside the SPH milking the situation for all its worth, she at least was trying to confront the owners, Messrs Horwood and Street, doorstepping their offices and challenging Braverman.

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John Ellis

Quite - no logic to that at all. It's why I alluded to gut instinct and emotion prevailing over considered calculation.

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Dugs

While Trump has already proved he's an anarchist (capital hill) Farage and Musk are encroaching the helm of anarchy.

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Replying to TheWoodForTheTrees Cancel

Vague policies, disruptive soundbites (whether true or not) vaguely blaming immigrants for everything (whether true or not) is what will win them votes. Any detail, reasoned, factual statements would take thinking effort from the electorate...

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