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Opinion

Farage must be exposed as the charlatan he is 'again and again and again'

By Mark Mansfield
Reform UK party leader Nigel Farage with his party's candidates onstage during a campaign event at Stafford Showground, Stafford, whilst campaigning for the English local elections. Image: Jacob King/PA Wire

Martin Shipton

Those worried about the rise of Reform UK may have taken some crumbs of comfort from the fact that on Thursday the party lost two by-elections in seats it gained as recently as in May.

The losses in County Durham and Nottinghamshire were probably related to the fact that the previous Reform councillors resigned within a week of taking office.

In Durham, the ex-councillor didn’t realise - and no one it seems had told him - that he couldn’t simultaneously be a councillor and a council employee, while in Nottinghamshire the councillor who quit hasn’t offered a coherent explanation for his decision.

In each case, the cost of the by-election was well over £20,000 - a gross waste of public money, as an ex-council leader said.

The losses won’t, however, lead to any change at either county, given that Reform won landslide victories in both.

In Llanidloes, too, the Reform surge was just about fended off in a by-election that saw the Liberal Democrats retain by just six votes a seat its previous councillor had held for as many as 52 years.

But none of these counter victories can be hailed as a triumph for progressive politics.

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Laughable

There are still many people in Wales and England who are prepared to vote for what is a highly dubious outfit whose claim to represent the interests of ordinary people is laughable.

Richard Tice, Reform’s oleaginous deputy leader, announced this week that the employer’s pension contributions made by the 10 councils the party now controls will be slashed.

This is hardly surprising, given that Reform’s MPs voted against the Labour UK Government’s law to extend workers’ rights.

There is something peculiarly unpleasant about a party that laughs at its own often poorly paid supporters by putting them very firmly in their (lowly) place.

Before looking at Nigel Farage himself, it’s worth considering the type of person who is attracted to the idea of becoming a Reform candidate. In recent days I’ve written a couple of stories about the party’s chosen standard bearer in a Cardiff council by-election that’s due to take place later this month.

While Cardiff isn’t the most fertile territory in Wales for Reform, the election is taking place in the predominantly white working class ward of Llanrumney, many of whose residents would match the optimal Reform demographic.

The rapidly selected Reform candidate, known affectionately as Sidney, has a website for the company he runs called ERA Film Studios. To read the descriptions of Sidney and his largely film-related business activities - although they do stray into professional wrestling territory too, of which Sidney is said to be both an exponent and an entrepreneur - one might believe him to be a cinema mogul akin in his significance to motion picture history as a pioneer like DW Griffith.

There’s much portentous material to be read and it’s not a surprise that one of the words that pops out of the pages of verbiage is “Egomaniac”.

All kinds of grandiose claims are made for the company and what it has supposedly achieved already. One statement chosen at random says: “ERA Film Studios is rapidly emerging as a pioneering force in the realm of AI-driven music, pushing the boundaries of creativity and innovation.” There is much more of the same.

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Credulous

A credulous person would be taken in, and doubtless there are many in Reform’s Cardiff branch who have been.

I would, however, point them in the direction of Companies House, whose physical presence is in Cardiff but whose data on all registered companies can conveniently be accessed remotely. A company search on ERA Film Studios reveals that the company has just one employee - presumably Sidney himself - and that it hasn’t traded since being founded in 2008.

The grandiose claims made by Sidney “King” Malik are, it seems, a fantasy devised by his own self-worshipping imagination.

He has an account on X which he uses to regurgitate Reform propaganda dedicated to the aggrandisement of Nigel Farage. On July 4 he reposted a message from the White House that said: “On this Independence Day, we honor the courage of our Founding Fathers, the patriots who forged our freedom & the heroes who’ve defended it for 249 years. UNDER PRESIDENT TRUMP THE AMERICAN SPIRIT IS BACK - BOLD, PROUD AND FREE.”

Sidney has refused to answer any questions about the discrepancies involving his business. Presumably he hopes people won’t notice or won’t care if they do. It’s Trumpian in its arrogance and corrosive to our democracy.

Something disturbing and strange is underway in our society. Many people are being swept along a far-right path without understanding the implications of what they’re doing.

It reminds me of the absurdist play Rhinoceros, by the Romanian-French dramatist Eugene Ionesco, whose work I studied at university. Everyone was willingly turning into a Rhinoceros. One interpretation of the play is that it’s a metaphor for the rise of fascism in the 1930s. That’s certainly one way of looking at it, but more subtly it seems to me that it’s about establishing new kinds of conformism and pressuring people to become adherents. When everyone else in a friendship group says they’re going to vote for Reform, it can be difficult for many people to disoblige. Peer group pressure allied to social media pressure can be very powerful.

This is why it’s so important to expose Nigel Farage as the charlatan he undoubtedly is.

European Parliament

The first time I saw him in the flesh was in the bar of the European Parliament in Strasbourg, where one lunchtime many years ago I was interviewing Eluned Morgan, who at the time was an MEP. At first I heard Farage rather than saw him. I asked Ms Morgan, who she then was, what was the source of the noise. She told me it was Farage and his sidekicks in Ukip. They’d certainly made themselves at home in an institution they purported to hate, taking over the space as if it belonged to them and loudly asserting their right to ascendancy.

There are quite a few stories from his time in the European Parliament where he and his party got into trouble with the authorities over their attitude to public money. They’re easy to find on the internet. One, dating from January 2018, that I quickly found is headlined: “Nigel Farage has MEP salary docked to recoup misspent EU funds”. It begins: “Nigel Farage is being docked half his monthly MEP salary after a European Parliament investigation alleged he had misspent public funds intended for staffing his office.

“The former Ukip leader, who recently bemoaned being ‘53, separated and skint’, will lose €40,000 (£35,500) in total, the Guardian has learned, after European Parliament auditors concluded he had misspent that amount of EU funds.

“Financial controllers have been investigating the role of Christopher Adams, who was hired by Farage to work in the European Parliament as his assistant.

“Auditors suspended Adams’ contract last year, because they were not convinced he was working for Farage on European parliamentary matters. Although paid as Farage’s assistant, Adams was also the national nominating officer for Ukip, where he was described as one of the party’s ‘key people’.”

Carping

Such stories are evidence of a cavalier approach to the spending of public money, and doesn’t sit well with Farage’s constant carping about money wasted in the public sector.

Since being elected MP for Clacton last year, he hasn’t scaled down his paid-for activities outside Parliament. If anything, he’s taken on more.

In April the Guardian revealed that Farage had got a 10th job, making £25,000 (AU$52,000) as a commentator for the Rupert Murdoch-backed Sky News Australia, with the MP telling the channel that Britain is “going downhill”.

The paper reported: “The Reform UK leader has a portfolio of gigs on top of his role as an MP, including a £280,000 job advertising gold bullion, a £4,000-a-month column for the Daily Telegraph and presenting for GB News, which has paid him more than £330,000 since July.

“His other jobs include giving speeches, social media work on Google, X and Meta, and selling personalised videos on Cameo, which has made him £125,000 since the election. In total, he is approaching £900,000 in outside earnings.”

Prime Minister

This is the man whose party is currently leading the polls in Britain. At this stage you’d have to say he has a pretty good chance - thanks to the First Past The Post electoral system - of becoming Prime Minister in four years time.

However much people may be disillusioned with Britain’s two alternating parties of government - in fact they’re disillusioned with neo-liberal policies - why would anyone be tempted to vote for such a transparently self-seeking charlatan?

He - and his party followers like Sidney - needs to be exposed again and again and again.

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48 comments

Amir

Yes, please. Yes, please. Yes, please. Brilliant article Martin.

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Chris Hale

Excellent piece again. We have to keep reminding people what an avaricious grifter he is, belying his “man of the people” pretensions. In addition to his other earnings, Nigel Farage will also be drawing an annual pension of £73,000 as a former MEP when he is 63 in two years time.

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Mab Meirion

Just a thought, the floods in Texas, before Doge would there have been some agency monitoring the river...Beware the same here...

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Fanny Hill

According to Carolyn Levitt, Trump’s mouthpiece it was God’s fault aka “Act of God”. Blame anybody and everybody. Given the Trump/ Musk spat, I’m surprised Trump hasn’t blamed Musk for cutting back the wrong department.

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TheWoodForTheTrees

The appalling Nigel Farage occupies that weird spot for his followers where whatever he does, whatever he says, whatever he earns is seen as sticking it to the man and somehow counts in his favour. Social media echo chambers have been so effective that very little other information about the reality of the situation, how awful he is, gets through. Especially if it involves reading anything longer than 20 words with some words containing more than 3 syllables. The bar is low and as we know, he knows how to exploit bars. Both the Tories and now Labour have created the space for him to thrive. It's too depressing for words.

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Undecided

No doubt the article is true; but it underplays the key point which is your final paragraph. Reform is full of charlatans; but so are the other parties. Add that to the utter fiasco of the Starmer administration this last few weeks and can anyone be truly surprised about the current situation.

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Steve D.

There's only two pathways. 1/ People ignore the fact Farage is a charlatan, vote for him and his party and learn the hard way, or 2/ they come to their senses and avoid him like the plague. It might seem illogical for people to opt for 1 but we live in a world where Trump came to power a second time after being convicted as a felon. Rather than attack Reform and fuel the fire it might be better, for Plaid, to focus on what it will do. Become a very very strong sensible progressive alternative.

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Rob

Populists like Farage and Trump feed off outrage and attention. I'm not suggesting that we ignore them, but that we cut through the noise with facts, integrity, and real solutions. Plaid Cymru should lead with a bold, positive economic vision for Wales, rooted in fairness, prosperity, self-determination, and long-term resilience. Farage isn’t the outsider he pretends to be; he’s part of the same Westminster establishment as Starmer and Badenoch. The best way to beat a charlatan is not to shout louder, but to make him irrelevant.

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John Ellis

'The losses in County Durham and Nottinghamshire were probably related to the fact that the previous Reform councillors resigned within a week of taking office.' I suppose the risk inherent in agreeing to be a 'paper candidate' is that the voters just might happen to take you more seriously than you take yourself!

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Y Cymro

Nigel Farage is a one trick pony. He spent 9 years trolling the EU parliament as an MEP until we left on a lie. Those 9 years spent in Brussels & Strasbourg he did absolutely nothing to earn his wage. When he became a MP a year ago has spent most of his time in office avoiding his Clacton constituents, this based on a barefaced lie when he stated he was advised by the police not to out of safety. Total BS. As a sitting MP he made £1.5 million on ITV's, I'm a celebrity Get Me Out Of Here, in Australia last November, 2024. And he has spent more time in America than he has Clacton campaigning for Trump's reelection as president while sucking up to his MAGA base and the American far-right. Farage is a shirker not worker. On the rare occasion when back in England has presented GB News race bating rather than attending surgeries in his constituency to earn his £91k MP wage. I look forward when this Conservative cretin finally faces public scrutiny in Wales when finally we have any party leader debates leading up to the Senedd election vote next May. Farage is a fraud. An egotist. Who when out of his comfort zone sweats like a pig. A question I'd like to ask him is this. What's his opinion on the Welsh language? Devolution? More powers for Wales? The Welsh NHS. That's his Achilles heel. We all know UKip & Brexit party past Anti-Welsh Anti-Devolution agenda. Nothing has changed. It copy & paste old policies. After all, both entities favoured abolishing the Senedd, attacked the promotion and tracking of the Welsh language So I want Plaid Cymru's Rhun Ap Iorwerth and any other leaders to target his weakness and tear into him because he will melt like butter under the pressure as done many times on TV asked when asked pressing questions not EU related.

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Fanny Hill

I hope, but very much doubt, that there are enough people out there who, having read Martin Shipman’s articles on Farage, will see him in his true colours. A Reform government either in the Senedd or Westminster is a truly terrifying prospect.

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andy w

Reform now have councils to manage such as Staffordshire https://www.bbc.co.uk/news/articles/c0mrv2zd4plo.amp so by next years Senedd election the public will have a good idea of their capabilities - will they last one year?

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Crwtyddol

Unfortunately, there are people who will vote for Reform in order just to see what might happen!

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Fanny Hill

Yes, we had the same idiocy when people voted for Brexit just to send a message. Remember the " I never expected it to happen. Oh S**t, what have I done!

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David

In order to understand why people vote for an obvious fraud like Farage, it's best to abandon the notion that his followers are able to be reasoned with. For a start, in the UK 16%, or 1 in 6, of the adult population are functionally illiterate, ie. with a reading age under 11, so they would find it difficult to engage in political discussion. Further, there is a known and demonstrable correlation between low intelligence and education, and right-wing political views; in other words, the thicker you are, the more likely you are to be a fascist. Finally, we need to look at the language of psychoanalysis; the right-wing mindset is essentially sado-masochistic - the sadism is obvious in their attitude to asylum seekers (for example), and the masochism shows in their craven desire for a "strong leader" before whom they can abase themselves. We saw the practical results of this in Germany and Italy in the 1930's, to give two examples, but it repeats itself ad nauseam throughout history.

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Daniel Pitt

We should all start referring to them as Defraud UK because that's the ultimate objective.

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Anonymous

However complete this article, the fact remains that Reform primarily exists (and has/is gaining traction) is because the current crop of British political parties fail miserably to connect to the aspirations of the working class.

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Frank

Vote for Reform....... at your own peril.

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Fanny Hill

Som e peoples attention span is so short they've probably only read the first part!

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Mab Meirion

The Fat Shanks Effect runs deep...he's talking straight Bananas... For all the harm it does the Daily Telegraph should be proscribed...

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Jeff

Climate deniers as well. (Murdoch the girlfriend kicker is out for now as well) Darren Grimes is running away from his voters saying police said avoid surgeries but the police when asked said no such thing. One of the latest from nige, and therefore reform, is that same sex marriage is wrong. Also reported has links to far right anti abortion types in the US. They also have some teenagers in charge of a social care brief, Comments they have made show them to be immature and very crass at the best but scratch the surface and they fit the bill for farage. Kent were trying to ban books but there is a deeper story there. https://hopenothate.org.uk/2025/04/23/far-right-racism-conspiracy-theorists-and-andrew-tate-fans-in-lax-leicestershire-branch/

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David

Political Custard (on You tube) are doing a great job exposing all the stupid, corrupt and incompetent Reform councillors, with no shortage of material for their channel! Reform are losing councillors at the rate of one a week apparently. The problem is that supporters of Reform will refuse to believe that, and will jump through all sorts of mental hoops to justify their support. In the event that the evidence of Reform incompetence becomes inescapable to the thickest, they will simply (as in the case of Brexit) say that it "wasn't done right" and go even further to the right. "Does dim moddion yn erbyn twpdra".

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Badger

That's not true. No-one looks at a merchant banker and thinks he represents them. For some his offer is like having a "none of the above" option on the ballot paper. For others it's a self-destruct button. For the rest it's just the kids who set fire to mountains for sheets and giggles just voting for the first time.

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Undecided

I agree with your “none of the above” point; but Anonymous is also self evidently correct. Farage is connecting: why otherwise would Reform be at circa 25-30% in the polls? Plaid and others have to do better on concrete policies. Far too much of what they say is as undeliverable as Farage’s new blast furnaces.

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Badger

You underestimate just how destructive a large part of the population is even though you see it on a daily basis. For many, the desire to see others suffer is far stronger than the desire to improve things for themselves. It's the same with Brexit. The biggest problem with "project fear" was this actually attracted voters to Brexit. The opportunity to vote for WW3 was enough to get some into the polling station for the first time in their lives.

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In reply to Badger

Undecided

Possibly, but I have a different take on the population. Many people are all in favour of welfare reform and don’t really care about the state of public services until it affects something that benefits them. Selfishness in other words. Politicians react to these sentiments because they know that not to do so is a vote loser. So governments tend to go for what is popular (or at least not that unpopular) rather than what is right. Meanwhile other elected representatives make vacuous statements to try and get noticed.

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In reply to Undecided

Badger

Restricting WFA to those who desperately needed it was welfare reform. That wasn't popular with most people, was it?

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Jeff

What connects? The grifter says what you want to hear. He cannot deliver. The old adage for anyone who votes for him "He saw you coming" or you are on the same far right page as him and people a different colour to you are to be suspect. As to his ability. See brexit.

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Ap Kenneth

The problem now, compared to 80 years ago, is that we have a population who demand simple answers to complex problems and want immediate results. After WWII people wanted a better world but understood that it would take time, blame social media etc but we are not a serious people as we have been inoculated against thought.. We also have politicians who cannot abandon the neoliberal clap trap that has been infected into us since the 1970s and this orthodoxy leads us to making the wrong decisions and decisions that do little to restore earnings or real wealth to the vast majority. Hence fiscal rules, balancing the budget (as if a country is a household), GDP as a aim and result of every government investment, business case. Farage is about accelerating the wealth and asset transfer to the billionaires and is laughing in everyones face as they think taking a punt on this man is worth a shot.

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Fanny Hill

Farage is laughing at those of us who have seen through his lies, and those who have been gullible enough to swallow his bulls**t. He doesn't care two figs for ordinary people, he just wants their votes so he can line his pockets and those of his backers. The lack of response from his usual supporters in the comments section of this article speaks volumes.

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Adam

Nope. He's good at duping the gullible who have a victim mindset. They're literally his target audience, he knows this, he preys on them but they're so stuck in "everything in life is so unfair" mentality, that the placebos that Nige offers are exactly what they need.

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Undecided

Just like Welsh Labour for the last 26 years then?

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Anonymous

Nope: Farage appeals much more to common-sense voters particularly in the working-class. I realize this is difficult for Plaid to accept.

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Badger

Is that the same common sense voters who knew what they were voting for when they voted to leave the Dublin deterrent, creating the small boats crisis?

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Che Guevara's Fist

People, like you and "Undecided", are willing to vote for Farage knowing you will be shooting yourselves in the foot but you are willing to do so just as long as it harms more those you see as beneath you i.e foreigners. Both he and Trump represents the obvious hate and bigotry people like you now feel so confident to display openly and proudly while masking it up as "resonating with the people". He's resonating with racist bigots, working class or other. And the likes of you think we're stupid enough to fall for it. This virtue signalling of yours is fooling no one.

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Fanny Hill

As you’re obviously a Reformer, I’d have thought you’d have been in on the comments at the very start defending Nige’s honour. But then again, there’s really nothing there to defend, is there? Don’t be such a snowflake about having your posts vetoed, quite a few of mine have also been rejected.

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Frank

Look at him laughing in the photo. He's thinking "look at the fools, like lambs to the slaughter".

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David

Apparently when he and his minions were in the European parliament, they made a nuisance of themselves in the various restaurants and bars in and around the parliament building, by being noisy, rude and arrogant. Behaving in a similar way to far too many English tourists abroad unfortunately. The exaggerated and over-loud laughter is also a feature of his behaviour in Parliament by all accounts.

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Fanny Hill

I don't believe for one minute that N.C moderators would censor you for defending Farage with dignified comments. My point is, you haven't jumped to his defence over this article. Are you sure you're not having doubts?

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Jeff

Missing posters go up in Clacton. "Have you seen this MP?" https://hopenothate.org.uk/2025/07/03/nigel-farage-one-year/

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Fanny Hill

Reform's favourite time of the day? 5 to 4 !

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Fanny Hill

I'm sure I saw him working a a shift in my local McDonalds Drive Thu'. Poor dab must need the money.

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Jeff

Not many places left now for him to grift off. Note his link to a bullion firm and what it pays him. https://members.parliament.uk/member/5091/registeredinterests

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In reply to Jeff

Fanny Hill

And he's captaining a trawler on his day off.

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Fanny Hill

It's not about being cemented in our positions, it's about seeing through the lies and lack of coherent policies coming out of Reform. Tax cuts for the rich and "stop the boats" is all they're capable of. Regardless of what we choose to vote, whether Conservative, Green, Labour, Lib Dem or Plaid, Reform must never be an acceptable alternative when casting our vote

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Pete

That such a man and party are being spoken about in terms of governing anything is testimony to the collective failure of all UK politicians over the last 20 years. Horrendous. This is particularly acute in Wales where the question still remains "What has devolution ever done for us?" Such a paucity of ideas and vision has led directly to the rise of Reform.

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Jeff

Or you think that governing during austerity and brexit (a farage construct) is difficult and all farage will do is tank the UK. My question is when to the stazi start kicking in your doors after farage gets power.

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Garycymru

No place for reform or its supporters in Wales. Keep this filth out of our communities.

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Leave a reply

Replying to Badger Cancel

That's not true. No-one looks at a merchant banker and thinks he represents them. For some his offer is like having a "none of the above" option on the ballot paper. For others it's a self-destruct button. For the rest it's just the kids wh...

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