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Controversial plans for a new Lidl supermarket may need Welsh Government approval

By Mark Mansfield
Plans for a new Lidl in between Llanmaes and Llantwit Major in the Vale of Glamorgan were approved, subject to conditions, in December 2024. Image HTC Architects.

Ted Peskett, local democracy reporter

Controversial plans for a new Lidl supermarket, near an award-winning Welsh village, may need Welsh Government approval before being given the go-ahead.

Vale of Glamorgan Council’s planning committee met on Thursday, February 13 to approve a number of conditions that will be attached to plans for the supermarket, earmarked for land in between Llanmaes and Llantwit Major.

The planning committee approved the plans, against the recommendations of council planning officials, in December 2024.

However, they are currently subject to a holding direction by the Welsh Government.

That means the Welsh Government is considering if it should have the final say on whether or not the scheme goes ahead.

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'Ignored'

Residents in Llanmaes again vocalised their opposition to the plans, saying they felt “ignored” by the planning committee and Lidl, and continued to say that the development is in “totally the wrong place”.

Vale of Glamorgan Council ward member for Llantwit Major, Cllr Gwyn John, again raised concerns about traffic in the area and the potential for large vehicles to travel through the village to get to the supermarket.

On the proposed opening times of 8am to 10pm, he said: “There is no reason to keep a store of this nature open until 10pm with lights blaring across the village of Llanmaes”

Another resident and local community councillor, Graeme Smith, repeated his concerns made in December about the proposal being in “totally the wrong place” and echoed Cllr John’s concerns about traffic.

However, he noted that a condition had been included requiring the 122-capacity car park to close after hours.

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'Boy racers'

Mr Smith said: “[I am] glad the car park is going to be locked at night. The Northern Access Road [has] unfortunately become a magnet for boy racers.”

He also claimed that about a third of shoppers will be travelling to the supermarket from St Athan. This was disputed by Lidl.

The application site is located in the Llanmaes settlement boundary.

The area itself was designated as a conservation area in 1978 and has won the Vale of Glamorgan Council Best-Kept Village competition numerous times.

Conservative councillor and member of the planning committee, Cllr Christine Cave, said she was opposed to the development of a new supermarket in the proposed location, calling it “very unsuitable”.

A number of residents living in Llantwit Major have come out in support of having a new supermarket near where they live.

Llantwit Major was described as “woefully under-serviced” by one resident who said the town needs more options for peoples’ food shops.

Plaid councillor and Vale of Glamorgan Council planning committee member, Cllr Ian Johnson, said the south west of the county is an area that “at the moment doesn’t have this sort of service”.

The conditions that have been put in place as part of the project also include controls on lighting, with the applicants agreeing to switch off lighting on site outside of the supermarket opening hours.

One of the conditions relating to opening hours was also amended, with planning committee members agreeing to put forward a closing time of 9pm instead of 10pm.

A planning consultant from Carney Sweeney, Rob Mitchell, was speaking on behalf of Lidl UK at Thursday’s meeting.

He said Lidl is “proud to be a good neighbour to the communities it serves” and that it has a “wealth of experience in developing its stores to ensure residential amenity is safeguarded”.

He also said the supermarket is committed to avoiding routing construction and delivery vehicles through Llanmaes.

Vale of Glamorgan Council is yet to find out exactly when the Welsh Government will make a decision on the holding direction that the supermarket plans are subject to.

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7 comments

End the UK

All these supermarkets, one has to ask, do we have too many. These are not exactly benefiting Wales anymore, it's just an American sweet shop wealth extraction

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Karl

In Llantwit major there is a one family monopoly, that's worse

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Dewi

Every town and city—big, small, or somewhere in between—needs its own Lidl or Aldi. And here’s the kicker: they pay good salaries to their staff! That means every bargain you snag is backed by happy, well-compensated employees who know their olives from their extra virgins. These supermarkets aren’t just saving you a few quid; they’re local job champions, reinvesting in the community while keeping prices low. Plus, they even churn out their own brand beers brewed to strict German purity laws. Yes, you read that right—cheap beer with the pedigree of Oktoberfest! Now, picture Lampeter: the Plaid Cymru council is dragging its feet on granting planning permission for an Aldi. Their excuse? “But we already have a co-op!” That’s like insisting your flip phone is more advanced than a smartphone. Rural families shouldn’t have to pay through the nose for groceries while city slickers enjoy both affordability and choice. And speaking of co-ops, let’s face it: the UK Co-op has lost its way—about as cooperative as a cat refusing a bath—especially since it’s now in the clutches of an American hedge fund. The only shining exception remains M&S, which manages to be both outstanding in quality and, surprisingly, affordable. So next time you’re grocery shopping, remember: Lidl and Aldi not only deliver wallet-friendly prices and a dash of German precision, but they also pay their staff well. Now that’s a win-win worth toasting with a pint of their own brand beer!

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Fanny Hill

Don’t know if there’s any truth in the rumour that Reform councillor, David Thomas, is in possession of a new pair of scissors and a length of ribbon in anticipation of turning up uninvited to do the opening honours.

Reply
Steve

Here, here

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Fanny Hill

Oktoberfest, a bierkellar in Munich and those strict German purity laws. I can see why it would appeal to Reform.

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Frank

Isn't Llanilltud Fawr the correct name? Calling a saint 'Twit' is an Anglo insult.

Reply

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Every town and city—big, small, or somewhere in between—needs its own Lidl or Aldi. And here’s the kicker: they pay good salaries to their staff! That means every bargain you snag is backed by happy, well-compensated employees who know thei...

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