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‘The red Welsh way’: Welsh Labour attempts to distance itself from the UK party

By Mark Mansfield
Firsts Minister Eluned Morgan

Nye Davies, Lecturer in Politics, Cardiff University

More than two decades ago, Rhodri Morgan, then first minister of Wales, put “clear red water” between Welsh Labour and the UK party. It’s a phrase that became one of the most enduring cliches in Welsh politics.

Now, his successor Eluned Morgan is trying to chart a fresh course with a new slogan: “the red Welsh way”.

In a recent speech, Morgan set out Welsh Labour’s core values ahead of the 2026 Senedd (Welsh parliament) election: “Solidarity, equality, sustainability and justice.” These, she argued, are progressive principles rooted in Wales’ political traditions.

But the speech also had a clear strategic purpose: to reassert Welsh Labour’s distinct identity at a time when its dominance in devolved politics is under pressure.

Morgan pledged to stand up for Wales whenever she believed it was being neglected by Westminster or when UK government policies disproportionately harmed the nation. Deploying nationalistic language, while insisting she is not a nationalist, Morgan invoked a history of exploitation in Wales and vowed that such injustices would not be tolerated under Welsh Labour’s watch.

It was also a notable shift in rhetoric. During the 2024 general election, Welsh Labour leaned heavily on the idea of “two governments at both ends of the M4” working together. Morgan’s speech also represents her most forthright attempt yet to replenish the red waters between the Welsh government and Keir Starmer’s leadership, and her most passionate defence of Welsh Labour as a distinct entity.

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Poll pressure

On the very same day, a new poll placed Welsh Labour in third place, behind Plaid Cymru and Reform UK. The polling comes with the familiar caveats. It is only one poll, a lot can change in the course of a year and it would be unwise to underestimate the strength of Welsh Labour’s electoral machine.

Nevertheless, while the Senedd is expanding from 60 to 96 members, Welsh Labour’s presence within it is at risk of shrinking.

Morgan’s speech implicitly recognises that the Labour brand is tainted. With the UK government chasing Reform UK’s voter base in light of recent election results, the red Welsh way feels like an effort to reclaim ground from Plaid Cymru, to which Welsh Labour appears to be losing support, particularly from left-leaning and Welsh-identifying voters.

Morgan will hope that formulating a new image (or, rather, resurrecting an old one) can revive the party’s fortunes and allow it to continue its over 100 years dominance of Welsh politics.

There is logic to this strategy. I have argued before that Welsh Labour thrives when it articulates a clear, values-driven Welsh identity. But there are now formidable obstacles in Morgan’s path.

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Insurgent force

First, trying to position a party that has been in government for 26 years as an insurgent force is challenging. The clear red water rhetoric, rooted in progressive principles, has not always been matched in reality.
Strained public services and entrenched poverty in Wales undermine Welsh Labour’s claims to achieving social justice. While constitutional constraints and funding limitations from Westminster are real, slogans alone do not shield people from hardship.

Ultimately, after years of austerity, people in Wales are looking for a party that will offer them hope of a brighter future. Instead of slogans, Welsh Labour will need to show the electorate that it is making a tangible difference to people’s lives. As Morgan herself insisted in the speech: “Less chat, and more do.”

Second, Morgan faces a further challenge from an emboldened Welsh parliamentary Labour party (PLP). A recent Politico article documents the various ways in which the central Labour party is attempting to have a greater say in Welsh Labour’s affairs, from manifesto writing to candidate selection. One Labour figure was quoted as stating: “The Welsh PLP hate the Senedd group.”

Amid reports that Morgan accused Welsh MPs of not standing up for Wales, a Labour Senedd member has warned of “simmering discontent” with Westminster.

A party at a crossroads

Among these challenges, Welsh Labour will struggle with its claim to be standing up for Wales when judged against outcomes. Repeated failures to secure rail fundingfurther devolution and even consideration for the effects of policy changes on Wales, suggest that Welsh Labour’s voice in Westminster still struggles to carry weight. That’s even under a Labour-led UK government.

In truth, the red Welsh way reflects a party caught in a strategic bind. It’s eager to differentiate itself, but hamstrung by its own long-term incumbency, internal divisions and limited power.

As the 2026 Senedd election draws closer, Welsh Labour will throw everything at shifting the narrative. But as things stand, the clear red water that once symbolised distance from Westminster has become muddied.

This article was first published on The Conversation
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8 comments

Mab Meirion

Follow the Princess of Oz down the red brick road of 26 years of chronic mediocrity to now...'the denouement'

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Mab Meirion

On reading Mr Monbiot's latest in the Guardian the urgency to abandon Clark & Co in Westminster and protect Cymru is overwhelming...

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Che Guevara's Fist

And this is one of the many reasons I hope to see Plaid score big in '26.

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Y Cymro

Welsh Labour First Minister Eluned Morgan can use all the catchy words she wants like to distance herself from dark overlord Enoch Starmer in London, be it " The red Welsh way" or perhaps " clear Welsh water" although seeing all the effluent allowed to be dumped into our rivers maybe not the best example, granted. We have also Welsh Conservatives infighting because their leader Darren Millar is apparently too "pro-devolution" for some. Yes I had to chuckle. Apparently there's a split in their party how would-be anti-devolution candidates chosen oppose being forced to accept they must not want to abolish Senedd, you know, the very institution they seek election to. And they wonder why they have never come close to becoming Welsh Government. Note to Welsh Conservatives and Reform UK candidates to the Senedd : Since 2016 you have arrogantly told those opposed to leaving the European Union that you lost the Brexit vote. There's not going to be another referendum to rejoin anytime soon. And how "Remainers" must accept the will of the 52.5% who voted leave. May I suggest you and those in your ranks still hostile even after 26 years of devolution do the same. It's do what we say, not as we do. Don't be hypocrites! So as stale Welsh Labour panic at the thought of being associated with UK Labour, and Welsh Conservative Darren "Mr also-ran" Millar's party faces electoral oblivion with members pondering whether like rats to jump ship to Reform, Wales only has one serious party actually willing to stand up and fight. Plaid Cymru. The Welsh people have a choice next May Senedd Cymru election. We can self-harm to give Keir Starmer a bloody nose by voting for Reform, a party with no Welsh leader, Wales specific policies or candidates announced. We also have leader of Reform Nigel Farage interviewed on the ITV Wales Sharp End political show admitting how he will not stand as a Senedd member because he's not Welsh? So why then is he leading Reform in a Welsh General Election? We all know why. I suggest Rhun ap Iorwerth school the fool in debates. Can't wait. With that said. We have a stark choice next year. Sure, voters can protest by giving UK Labour a bloody nose in London because of Wales HS2 slight, winter fuel allowance, benefit cuts or the Tata Steel fiasco. Anyone with an once of intelligence would differentiate between what UK Labour are responsible for and Welsh Labour. After all, voters during UK General Elections vote for parties able to become the UK Government rather than Plaid Cymru or SNP who only want to run Wales or Scotland. Yes, electing those running under the banner of Reform UK won't damage Keir Starmer or UK Labour, he & they have four more years on office and a 170 seat majority in London. See, it's us in Wales who will be damaged. With only 32 MPs in London, most being Wales Labour MPs who don't stand up for Wales, and after a cut of 8 MPs, need as many pro-Wales voices as possible in London and at home in Cardiff. You will not have that with Reform UK. They care only about England. I find most Reform candidates are former extreme right-wing Conservatives hostile to Wales, devolution and the Welsh language with the odd former disgruntled former Labour party councillor trying to ape Lee Anderson. Only a First Minister Rhun ap Iorwerth and a Plaid Cymru Welsh Government will put Wales first. But they can only do this if the Welsh public have our best interests at heart. And yes you can vote tactically, but do it because you want a real change of political direction rather than cutting off your nose to spite your face by aiding the likes of Reform UK who like the Welsh Conservatives have no interest in Wales or Welsh democracy other than using us a a stepping stone to Westminster and a return to direct rule , no Welsh voice and obscurity.

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Mab Meirion

If ever there is a 'Voice' of n.c it's yours...

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Pete

I think the WG will look for any small way to differentiate themselves from Starmer just so they can claim there is a 'Welsh Way' when there isn't, and never will be, because we have no ideas and devolution has achieved nothing in 25 years. You watch, it'll be things like the Supreme Court Judgement on women-only spaces that will be ignored just so we can claim to radical and different. Wonder why the FAW has not followed the English and Scots FAs in banning biological men from women's football? Because the WG have told them not to, just so they can appear to be different...

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Andrew Lloyd

Whatever the rhetoric, the unfortunate facts remain, that apart from encouraging people to claim disability benefits as a career, almost everything else that they are responsible for is a complete shambles. Health, education, you name it. And even when almost half a million people object to one of their vanity projects (20mph) they never admit to their mistakes, but deflect the blame elsewhere. The sooner these posturing incompetents leave the stage the better,

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Malcolm

Where were the Welsh members of parliament when they allowed Scotland to have the crown estate money and not Wales. Sitting on their hands and say nothing not fighting for Wales

Reply

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Replying to Che Guevara's Fist Cancel

And this is one of the many reasons I hope to see Plaid score big in '26.

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