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Opinion

Farage wants your rage, not your future

By Mark Mansfield
Reform UK leader Nigel Farage speaks during a press conference in Port Talbot. Photo Ben Birchall/PA Wire

Owen Williams

Nigel Farage stood in Port Talbot yesterday and told one of the most cynical lies of his political
career.

He told steelworkers he’d bring back the blast furnaces. He told Wales he’d reindustrialise our economy.

He conjured images of coal mines reopening, steel plants roaring back to life, a patriotic, nostalgic revival that would wash away decades of decline.

But here’s the truth: Nigel Farage can’t reopen a single thing in Wales. Not a furnace. Not a mine. Not a future.

Not as an MP for Clacton. Not as the leader of a limited company masquerading as a political party. Not even if Reform UK won the 2026 Senedd election outright, which it can’t – and won’t.

Because none of the powers required to do what he promised exist within the remit of the Welsh Government. And even if they did, the money doesn’t.

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Farage doesn’t hold the purse strings

The cost of rebuilding the decommissioned blast furnaces at Port Talbot would be between £2–3 billion.

The entire annual budget of the Welsh Government is just over £20 billion, with most of that committed to health, education, transport and welfare. Wales cannot borrow at that scale. It cannot print money. And it cannot direct billions to resurrect lost industries that even Tata Steel has accepted are not part of the future.

Farage knows this. He admitted as much in his own speech: “We’ll need help from national government. It won’t be quick or easy.”

That’s political code for “We have no power to do this.”

And yet he said it anyway. Why? Because the cameras were rolling.

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It wasn’t a manifesto. It was a stunt

Farage isn’t here to build anything. He’s here to brand himself. He wants viral clips, retweets, headlines. He wants you angry, not informed. He’s a master of the bait-and-switch – say something outrageous and emotionally charged, then let others waste time debunking it while he soaks up the spotlight.

He called for coal mining to return. He nodded vaguely to “special kinds of coal” and “fighting the establishment.” But there was no plan. No costings. No regulatory pathway. No sense of climate or economic reality. Just vibes.

He wants to make Wales a backdrop for his performance art. A nation to be toured and tokenised. Its history turned into theatre. Its pain into a prop.

It’s not the first time. It won’t be the last

This is the man who told us Brexit would save the NHS. Who posed in front of a bus that promised £350 million a week. Who claimed people were “coming for our benefits,” “changing our culture,” “swamping our schools.”

He has spent decades stoking fear and resentment – demonising religions, smearing migrants, trivialising tragedy.

He led UKIP. Then the Brexit Party. Now Reform UK – a company he rejoined when the cameras called again.

Always the same playbook: stir up division, shout about betrayal, position himself as the only “truth teller” in a corrupt world.

He’s a Trumpist. A Putin apologist. A man who’s never served a single day in government, never delivered a policy, never had to make anything work. He is, fundamentally, a fraud.

Reform’s entire Wales gambit is a fallacy

Farage isn’t standing for the Senedd. He’s not leading a slate of candidates. He won’t be in the
chamber answering questions. He won’t be First Minister. He won’t control a budget. He won’t be
making decisions about health, education, transport or steel.

So even if Reform did somehow form a government in 2026 – a fantasy in itself – Farage would be nowhere near it. He’d still be an MP for Clacton, shouting from the sidelines, spinning soundbites from across the border while someone else actually tries (and fails) to enact the chaos he’s promised.

And yet, Reform offers no answers to the basic questions any serious party must address:
● Who would lead the party in Wales?
● Who would be First Minister?
● What policies would they prioritise?
● How would they fund them?
● How would they balance the books within the financial constraints of devolution?

These questions don’t get answered – because there are no answers. There is no plan. No platform. No costings. No shadow cabinet. Just Farage, a microphone, and the politics of pantomime.

Reform UK’s entire Welsh project is held together with vague slogans and viral clips. It’s not a strategy. It’s not even a campaign. It’s a fallacy – and a dangerous one at that.

The people of Port Talbot deserve better

There is real anger in Wales. Real betrayal. Communities hollowed out by Thatcherism, starved by austerity, neglected by both Labour and Conservative governments at different points. But Farage offers no solution – only scapegoats.

The truth is that Port Talbot hasn’t closed. Steel is still being made. The plant is transitioning to electric arc furnaces, backed by a half-billion-pound package from UK Government. It’s not perfect. Thousands of jobs will be lost. But it is, they say, the future of steelmaking – cleaner, greener… and viable.

Reversing that process isn’t just impossible – it would be economically catastrophic. Farage knows that too. But he came anyway, stood before the furnaces, and lied.

Because he doesn’t care about Port Talbot. He doesn’t care about Wales. He doesn’t care about
you. Nigel Farage only cares about Nigel Farage.

Wales must not fall for this con

This is populism at its most poisonous – promise the impossible, stir the resentment, and let someone else pick up the pieces. It’s the politics of grievance, not governance. Theatre, not transformation.

The Welsh public deserves honesty. It deserves leaders who respect our institutions and understand the powers they hold. It deserves grown-up conversations about industry, climate, jobs and justice.

Farage offers none of that. Just hot air in a hard hat.

So let’s be clear: Nigel Farage is not a man who came to build. He came to exploit. And we’d be fools to let him get away with it.

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38 comments

John Ellis

Farage's prime concern isn't 'delivering the goods as promised', if his party were ever to achieve power. Which is as well, because of course he couldn't. Rather, it's an attempt to nurture hope and optimism in ordinary folk who don't feel much of either, and who haven't felt that way for quite a long time now. On the calculation that if he can succeed in that with enough potential voters, their backing might just get him where he wants to be - dwelling in Downing Street, SW1.

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Matthew

Spot on. He's a con man and the quicker the people of Wales see this the better.

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Jeff

Pin him down on Q+A. He folds fast when you have the facts on this grifter. He doesnt like scrutiny when he is held to account. His one feather in his cap is brexit. That is all the press need to know and work on but they give this shyster a wide berth.

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TheWoodForTheTrees

Feather in his cap? More like a great steaming pile on the heads of the British people!

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Jeff

Bad phrasing. The only thing he can claim to have had a hand in type feather, an absolute mess. But the press wont go there, its like kryptonite for them. So he trumps it about.

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Fanny Hill

Just announced, new Reform Chairman, David Bull. All yours Jeff!

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Jeff

Wotcha need. Ear bandage for trump sympathy? Flogging HIV kits at a high price on his show when the NHS do it free? Latest is nearly being killed by evil spirits or something (today on TV)

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In reply to Jeff

Fanny Hill

I was think more of the other half to go with Bull but that’ll do for starters!

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Philip Evans

People in Wales fell for his Brexit lies let’s not fall for his Senedd lies. He’s just an attention seeker like his mate Trump.

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Nia James

You have accurately summed up the snake oil salesman and his acolytes.

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Fi yn unig

This fabulous article should be pinned up in every polling station in Cymru next May with voters being strongly advised to read it and heed it before casting their ballot. However, if anyone still needs telling about what this lowlife is and the destruction he would bring to all life here, then I quote the final lines of ‘Vincent’ by Don McLean, ‘They would not listen, they’re not listening still. Perhaps they never will’.

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Erisian

He's not even the MP for Clacton. He just used the seat to get elected. He's never there, he's so scared of his constituents he won't even hold surgeries. The emptiest of hollow men.

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Peter J

The basic questions ● What policies would they prioritise? ● How would they fund them? ● How would they balance the books within the financial constraints of devolution? ...could be sent to Plaid, the Tories, Lib dems and arguably even Labour and none of them could provide a straight answer. Politicians and Journalists such as those on Nation Cymru spend far too much time spent talking about polls, criticising other parties, and not enough on how to improve matters for the future and what is actually at stake

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Alwyn Evans

At least they - even the Conservatives! - have policies and ways forward even when deprived of finance to act. Reform have NOTHING - except fantasies and slogans

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Peter J

Do they? I'm not sure 've heard any policies from Darren Millar about what they'll do if they won the senedd election (lol!). Same with labour, and Plaid

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Darren

Exactly this. As far as I know, Wales is mentioned only twice in the Reform manifesto, and then only in the context of the wider UK.

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Undecided

Absolutely correct. Of course, the notion that new blast furnaces could be built is absurd; but Port Talbot is in this position (and Farage benefiting) because the writing was on the wall for Tata for nearly a decade before the switch off last year. The previous Tory government did nothing during that period nor did Welsh Labour, Plaid or anyone else other than issue hollow statements. So if anyone is still wondering why Reform is surging they must be in La La Land. Whining about the lack of policies and a Welsh Reform Leader is irrelevant. People (particularly ex steelworkers) simply don’t care.

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Peter J

I mostly agree, but I would point out neither Tory or Labour gvmt could do much about PT due to global shifts in the steel market. Though things were hardly great before, leaving the EU condemned the blast furnaces (see CBAM which comes into force soon). My understanding the only steel plant in wales 'making money' (nb massive oversimplification) around the referendum time was Shotton.

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In reply to Peter J

Undecided

Fair points; but electricity prices in the UK have been more or less double continental Europe and likewise the cost of shifting finished steel by rail. There were no serious attempts by government anywhere to address these issues and others. Hardly surprising therefore that Tata chose to regroup in the Netherlands. It also underlines that Welsh government’s role in the economy is very limited in reality. They have neither the tools nor the ambition to make any real impact.

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In reply to Undecided

Peter J

Electricity costs aren't a major issue right now, but they will become significant with the introduction of the new EAF. Under the EC-TCA agreement, the UK is allowed to subsidize industrial energy costs if it supports decarbonization efforts. As a result, the grid is being upgraded to ensure that energy from Hinkley Point reaches Port Talbot. While not officially confirmed, it's widely understood that most of the government funding set aside is intended to subsidize electricity. It’s remarkable to think that the UK’s first new nuclear power station in decades(costing £46 billion) will be supplying a large proportion of its energy just to support Tata Steel and the new JLR battery plant. Personally, I believe recycled steel is the future. Although there are regulatory hurdles, these are unlikely to remain long-term issues, particularly in coated steel and packaging whcih ae Tata’s two main products. The real challenge for recycled steel is competing with producers in places like Turkey, especially now that the UK is outside the EU. Tata's plant in the Netherlands doesn’t face the same cliff edge as PT, since CBAM only applies to steel imported into the EU. That said, they too will eventually need to transition to ‘green steel’, though the plant was newer and more efficient to begin with. As an aside, it’s striking how little attention the UK media pays to the complex realities of modern economics and politics. And your point about Farag, I couldn’t agree more.

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In reply to Undecided

Rob

I can remember back in the early 2000s the then First Minister Rhodri Morgan would travel across Wales holding press conference's to boast about the opening of call centres and the numerous jobs it would bring to those communities. He would then pat himself on the back and talk about how great the Welsh Labour Party are. Within five years those call centres would shut down and move to India. What Farage is proposing is no different. Yes it may bring jobs, but these are largely low-skilled and low wage jobs, and not exactly roles that everyone wants to do. It does not address the core issue of the Welsh economy: the brain drain. You are right that the Welsh Government's has a very limited role in the economy, and this is the problem. Wales needs far more wealth creating powers in order for us to be economically self-sufficient.

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In reply to Rob

Undecided

Quite so. And it was Rhodri’s government that rejected the devolution of rail infrastructure. A topic spilling so much ink on here and elsewhere.

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Anonymous

"... the notion that new blast furnaces could be built is absurd". Just a wee question, but how much is the new electric arc furnace going to cost? About the same as rebuilding one blast furnace?

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Ian

This is as good a piece written on Farage that I have seen anywhere. Please copy and paste this across social media, as how can even his most loyal trolls deny the truths written through this excellent opinion article.

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Ian

Bring what on? Have you not read the article at all? Farage lied through his teeth yesterday, deliberately misleading some of our poorest communities that he could in any way deliver what he promised. He is repeating the same behaviour that led to brexit, again lying about the consequences of leaving the EU, particularly to these very same communities who had most to lose.

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FrankC

I don't see any panic. What I do see are the lies of this vile grifter being exposed.

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Mab Meirion

Well said, but is anybody listening, they see the banner but not the content, the portrait gallery is like the Fry's Chocolate Boys, it hardly puts one off chocolate... It is essential that Colours are pinned to the Mast...

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Fanny Hill

Fry's Chocolate Boys? Blimey, you're showing your age! If Farage promises to bring those back promise me you won't vote for him !

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Fanny Hill

The stock argument, from Reform supporters, to articles like this is, "People are fed up with the established parties and want change." Well they'll certainly get change if they vote Reform. If they think it's bad now, wait until Farage gets control. He's promising jam today and jam tomorrow based on vagaries, with no policies or ability to deliver. Owen Williams, Martin Shipman, I salute you both for your articles exposing this blatant conman. More please.

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Y Cymro

A vote for Reform UK in Wales is a wasted vote. Egotist Nigel Farage throughout his career has always put self-interest first not national interest. That's what populists always do. Just look at the economic & democratic disaster Brexit has done to Wales. Does he care. Like hell he does. Anyway, we've already experienced what it's like to have Farage's party's in office. Remember those useless Ukip and Brexit Party AMs? I do. 7 Ukip AMs were elected under the then list system. And during their time in the then Welsh Assembly did absolutely nothing positive for Wales or their constituents. They spent their time undermining Wales, arguing and bickering, jumping party, and did absolutely nothing for their wage only to be kicked out of the Senedd. A total waste of space. So electing Reform is like sprinkling sawdust on vomit. It's still a puddle of sick beneath with. thin vail to cover up the stench. Don't Welsh voters realise this, or are they that desperate, some might say stupid? So Farage can promise and pledge all he likes. He knows he cannot come up with the goods. His wishlist is written on a fag packet in the Cock & Bull. And if voters in Wales embraces its abuser will pay the price. They always do

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Simmo

I haven't read anywhere which convinces me that Nigel Farage's visit PT (to announce the reopening of the blasts) is anything other than an exercise in the political promotion. The messaging was red meat, stir the blood stuff: "open the blasts, mine the coal, well paid jobs". As has been pointed out on here already, the coal for PT has been imported for decades (I have seen this as a PT native): juggling the economics to produce coal, then steel, and with the offer of well paid jobs seems real sky-pie, cake-and-eat-it territory to me. I would hope that any costings that Reform have for this are scrutinised, but suspect the detail of it does not exist. It is surely just a blood-and-thunder exercise in exploiting emotion and existing grievances in a wounded town: the true domain of populism. It cannot be just assumed that Reform can somehow come up with the golden solution they are offering, and without the detail, that has been missed already.

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Simmo

...and it's likely that this is something he thrives on: simply being discussed, for good or ill, and oxygenating the debate and his publicity ! I will pipe down about him from here on ... :)

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Anianegwr

There is a social contract between State and Citizen. Since the post war Labour government we have had particular expectations about the work we do, the taxes we pay and the services we receive in return. Lately, the stressess and strains upon the UK have splintered into fissures and are increasingly opening up into wide fractures. The social contract is breaking under the strain of bad governance. Does anyone believe that Farage will restore the broken social contract or dysfunctional state?

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Steve D.

The problem is will people see past the lies or just vote for the clown anyway to spite the other parties? It happened during brexit - supposedly to get back at the establishment, so I wouldn't be surprised if some people to do it again. Regardless of the hurt it may cause them.

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Mark T

And there lies the problem 🙄.

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Rob

What we need in Wales is a self-sufficient economy and not an industrial one. Don't tell me that we are not capable of having a self-sufficient economy, look at Estonia, Lithuania, Latvia, Ireland, the Nordic countries. What does Wales benefit form being part of the UK: a London-centric economy where the rest of the UK get all the crumbs? Re-opening the steelworks and coal mines, more jobs to Wales yes that is great. However will they be British owned or Welsh owned, or will they be owned by foreign multinational corporations? Will they have a stake in Welsh economic interests? In the 21st century traditional industrial jobs are increasingly unsustainable in the face of automation, global competition, and rising costs. Trying to recreate the past won't deliver lasting prosperity, it will only distracts from the urgent need to build a resilient, future-ready economy. We need a strong Welsh economy needs homegrown businesses, community ownership, innovation and long-term investment that stays rooted in Wales. Not just factories, industrialised roles or call centres. Does Farage really care about Wales, or any other politician in Westminster for that matter? He doesn't even appear to know what it means to be Welsh.... https://www.youtube.com/shorts/vess6Yhqxno

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a a

Farage didn’t stand in front of the £350 million bus. That was Boris, Gove et al.

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lisa

Excellent article, I hope it is widely shared.

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